Our Story

It began with an idea – to merge our admiration of Italian fashion and the freedom of expressive personal style into one, creating a unique retail destination for the modern, trend savvy woman.

Inspired by the elements that define the essence of Italian design and culture, we envisioned an exclusive women’s boutique fueled by quality, elegance and relevance.

Welcome to Versona, where our customer is at the heart of everything we do. We know she will take risks with her fashion, but not her budget. She is pressed for time with work, family and social commitments. So at Versona, we offer her a one-stop-shop to complete her look from head to toe, while expressing an individual style that doesn’t conform, but stands out. Whether her style is chic or unique, conservative or playful, or a combination of styles depending on her mood, the Versona woman has confidence that her wardrobe can carry her from the boardroom to dinner with friends, and even beyond – perhaps roaming down the marbled street of Via Mazzini in the beautiful city of Verona.

In September 2011, Versona came to life with its first retail location filled with contemporary apparel and accessories at exceptional prices. Today we have Versona stores in 20 states and recently launched our online boutique to expand our reach across the United States.

We know a woman’s fashion style not only says a lot about her personality, but also her dreams and aspirations. Versona makes sure she is well suited for that journey.